BOSS TFWA WOLRD EXHIBITION AFTER EVENT 2026
Visual concept and design for the BOSS Evening Event during the annual
TFWA Conference in Cannes, developed through location renderings,
event setups and supporting visual assets.
AVEDA × IRIS VAN HERPEN
Graphic design and visual concept for the Holiday Season packaging,
developed from initial idea to final graphic assets.
CREATIVE STRATEGIST / ART DIRECTOR
BOSS VISUAL GUIDELINE
In collaboration with the Global Retail Team, I develop the global Visual Merchandising Guideline
for BOSS airport locations. Published four times a year and spanning over 100 pages,
it includes the development of page layouts, AI-generated imagery and the visual translation
of seasonal retail themes.
BOSS CORPORATE GRAPHICS
For Global Franchise events, I develop and produce visual assets from concept
to final execution, ranging from event-specific graphics to corporate materials.
I also independently film and edit short aftermovies, which are subsequently
shared with our global partners.
BOSS SOCIAL CONTENT DESIGN
For a newly introduced format at BOSS, I create product-focused short-form videos
in an Instagram Reel style, covering concept development, visual storytelling,
imagery, and graphic design, while integrating AI tools such as Kling,
Runway, and Nano Banana Pro into the creative process.
BOSS IN-STORE GRAPHICS AND ASSETS
For global Franchise and Travel Retail locations, I develop location-specific visual assets,
including in-store signage and graphics for exclusive Travel Retail collections.
AVEDA × IRIS VAN HERPEN
Graphic design and visual concept for the Holiday
Season packaging, developed from initial idea to
final graphic assets.
BOSS TFWA WOLRD EXHIBITION
AFTER EVENT 2026
Visual concept and design for the BOSS Evening
Event during the annual TFWA Conference
in Cannes, developed through location
renderings, event setups and
supporting visual assets.
BOSS VISUAL GUIDELINE
In collaboration with the Global Retail Team,
I develop the global Visual Merchandising Guideline
for BOSS airport locations.
Published four times a year and spanning
over 100 pages, it includes the development
of page layouts, AI-generated imagery and
the visual translation of seasonal retail themes.
BOSS CORPORATE GRAPHICS
For Global Franchise events, I develop and produce
visual assets from concept to final execution,
ranging from event-specific graphics
to corporate materials.
I also independently film and edit
short aftermovies, which are subsequently
shared with our global partners.
BOSS SOCIAL CONTENT DESIGN
For a newly introduced format at BOSS, I create
product-focused short-form videos in an Instagram
Reel style, covering concept development,
visual storytelling, imagery, and graphic design,
while integrating AI tools such as Kling,
Runway, and Nano Banana Pro
into the creative process.
BOSS IN-STORE GRAPHICS AND ASSETS
For global Franchise and Travel Retail locations,
I develop location-specific visual assets,
including In-Store signage and graphics for
exclusive Travel Retail collections.